Job Searching Using Social Media - Facebook

 

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Chances are that you are already using Facebook to communicate with friends, family, etc. While not considered a professional networking tool, the mere fact that over one billion people use this social media site means that it is hard to ignore in the job search.

Most people and companies that you would like to establish a connection with are likely on Facebook. Therefore, it makes sense to take advantage of this networking powerhouse.

With this in mind, you need to decide whether to keep your Facebook profile social, or update your existing page to be strictly used for professional networking. Even if you choose to not use Facebook in your job search, you will need to polish up your online presence, since employers will be able to easily access your information.

If you choose to use Facebook for professional purposes then take a look at your profile and decide what you want employers and business contacts to see, and what you don’t want them to see!

Make your profile simple, and remove content, graphics and widgets that don’t advance your job aspirations. Keep photos to a minimum and ensure that you post content relevant to your job search. Remember you may be tagged on many photos outside your profile as well. If any of these photos don’t present you in a positive light they have to be removed as well.

Once you feel comfortable your Facebook profile is professionally sound, reach out to former employers, business colleagues and other professional contacts and ‘friend’ them. You can still have personal friends, old high school classmates, etc. on your page. Just be sure to choose your friends wisely. Keep your page strictly professional.

The first thing to do with your Facebook page is change your status update with your current situation and what you are looking for. Everyone in your network is a valuable contact that could potentially help you, and you never know where a job lead may come from. Keep people in your network informed of any progress you have made, so your job search will be top of mind for them.

You will also want to join and become active in groups where jobs are posted. You can also learn valuable information from industry experts. How is the industry changing? Who are the major companies in your field? Who are their major competitors? Facebook is not only for networking, but also for researching and learning as much as you can about the industry you wish to work in.

While Facebook has been thought of in the past as being strictly social, it has become much more and now has a robust job search engine. In 2012, Facebook launched the Social Jobs Partnership app that allows users to search and apply to millions of jobs. It combines jobs from many of the large job sites like Monster.com. While there is no Canadian equivalent at the moment, stay tuned.

Many employers are now listing positions on Facebook, so be sure to follow those companies you are interested in working for. Ensure to ‘like’ company pages that you are interested in. By doing so, you will be able to follow company news and recent job postings as they become available.

Facebook can be the ultimate job networking tool if used in the appropriate manner.

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