Job Searching Using Social Media - Step 4: Join Groups


Step 4: Join Groups

There are thousands of groups on LinkedIn. When you first join this site it can be very intimidating and overwhelming. The best way to get your ‘feet wet’ is to join a group and start following the discussion. However, don’t just join any group. Find one that is within your industry, or speaks to an issue in which you are passionate.

Groups are a great way to network with like-minded people, however, as with all of LinkedIn there are informal rules that should be followed. Firstly, spend some time reading and listening to others who are posting within a group. What do they say and how do they say it.

Don’t just blurt out the first thing that comes to mind once you’ve joined a group. Take the time to think about what you wish to say. Respond to a discussion where you feel you have some insight, expertise, or a new angle on a topic that you can share with everyone.

As you become an active participant in a group, and are truly engaging members with a discussion you have initiated, than you’ll have the opportunity to be recognized as a ‘Top Infuencer’ in a group page sidebar. Visit each of your top 2-3 groups a few times each week.

Becoming an active participant in a group will help you get noticed as an expert in the field. It will increase your overall visibility on LinkedIn and open up targeted networking opportunities.

You typically will get the most visibility if you target the most popular discussions within each group. However, as mentioned ensure that you have something valid to say. Other members can see a sales pitch a mile away!

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