Finding Your Perfect Job - Step 4: Research Your Industry

Step 4: Research Your Industry

Researching prospective employers within your industry is an important strategy in today’s competitive market towards finding employment. Not a lot of job seekers conduct this background research, and therefore are unaware of which companies best match their skills and qualifications. As well, you can learn valuable information that will be of vital importance during an interview with an employer.

At the beginning of your research you may want to spend a bit of time reading about your industry and finding the answers to some important questions. Is the industry growing? What are some the key firms within the industry? Are there any regulations within the industry that you should be aware of? What are some of the pros and cons of the industry? These are just some of the questions that will help guide you in looking for employment, as well as setting the proper expectations for your job search.

At some point, you will want to develop a list of employers. This list will comprise those companies that, through your research, you have identified as ones you wish to apply to. Prepare a file that contains your list of employers, along with contact information and any pertinent background data on the company that may be useful should you be asked in for an interview. As your job search continues update and add to this file.

Where are you going to get this information you ask? The best place to start is online. You can also obtain a wealth of employer information on the Internet. A company’s web page will provide information on its history, their products or services, and in many cases even provide you with the opportunity to apply online.

Many companies have a Facebook, Twitter or LinkedIn page. LinkedIn is particularly useful as it is the business equivalent of Facebook. You can search companies on LinkedIn and in many cases even learn about employees within a company, including the name of the hiring manager.

Joining a trade or industry association is another valuable method of learning about prospective employers and will help you to stay on top of the latest industry trends.

Another great way to learn about an employer is to directly speak with an individual who already works in the industry you plan on entering. Talking informally to an individual may provide some extra insight into a company you could not obtain otherwise.

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