Market Yourself Like a Pro!

jobsMarket Yourself Like a Pro!

Let’s face it – finding work is a big exercise in marketing or branding yourself. In selling a product to a target market, you must choose what your product will be, who your customer is, and how you will get your product into your customer’s hands. The research and planning to bring your product to ‘life’ is the same process that is used in your job search – except the product is you!

The process of marketing is not easy. There is a lot of competition out there. If you hastily choose a product without giving it some thought, or send out marketing material without considering the target market, you will have wasted a lot of valuable time and money. Even worse, your product will not sell.

To apply this to your job search – if you do not give thought to what you are offering an employer, or if you don’t learn about the companies you’re marketing your talents to – then you will have wasted much time and effort. Then there is how to get noticed by a potential employer. You must develop a ‘plan of attack!’

Answer these three important questions to market yourself like a pro:

What Will Your Product Be?

In preparing to look for work you must first decide what you are going to sell. As an example, if you are selling a car and don`t know the car`s features, then why would someone buy it? The same holds true for you - if you don’t know what you’re selling, how are you supposed to sell it! Take the time to think about the following:

  • The academic and personal skills you can offer an employer.
  • The jobs or tasks you did in the past that you liked, and those that you disliked.
  • The ways that you separate yourself from the competition.

It is important to take the time to think about what you want, and then go after it!

Who Is Your Customer?

Who you are selling your product to? Which employers are you targeting to find employment? This is where some valuable company research comes in handy. Not a lot of job seekers conduct this background research, and therefore are unaware of those companies that best match their skills and qualifications. Do some research on a company`s web page, and look at social media sites like LinkedIn and Facebook. Many companies have a presence on these sites.

How Will You Get Your Product Into Your Customer`s Hands?

How you are going to get your product to the customer – which methods will ensure an employer knows about you? You can obviously send an employer your resume, but there is no guarantee it will get noticed. This is where networking becomes extremely important. The key to networking is to connect, online and in-person, with as many people as possible who could lead you to potential opportunities. This is where the real work begins!

Learn to market yourself like a pro and you will succeed in your job search!


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